Ackoff Contrasts Efficiency with Effectiveness
July 2, 2012
Ackoff Contrasts Efficiency with Effectiveness
When I'm talking about Rightshifting, folks often ask me to define "effectiveness", and to explain the difference between "effectiveness" and its often conflated cousin, "efficiency". I generally explain Drucker's take on the question, but just for a change here's an extract from a paper by Russell L Ackoff:
"Science, technology, and economics focus on efficiency, but not effectiveness.
Efficiency=old thinking. Effectiveness=sound thinking.
July 3, 2012 at 12:31 am
To be or not to be… effectivlely efficient or efficiently effective?